Rollink

The project focused on enhancing Rollink's online presence through targeted social media and email marketing campaigns. The initiative sought to build a strong community around #RollinkTravel, encouraging consumers to share their travel experiences with the innovative luggage. #SeniorBrandDesigner #SeniorMarketingDesigner

Client

Agency

Role

Year

Rollink

Digital Silk

Senior Brand Designer

2022

About the brand

Rollink is more than just a suitcase; it’s a collapsible luggage solution designed to fit seamlessly into your lifestyle. With a focus on convenience and innovation, Rollink aims to redefine travel by providing a product that is both functional and stylish.

My role

As a brand designer, I developed numerous email marketing campaigns, layouts for Google Ads, and engaging posts for social media. My work involved creating cohesive visuals and messaging that aligned with Rollink's brand identity, ensuring that each piece effectively conveyed the benefits of the collapsible luggage. Through this role, I aimed to drive brand awareness and foster a connection with the target audience.

Team project:

Digital Strategist - Gordana Bojanic and Selena Ivanovic  
Senior Brand and Marketing Designer - Camila Puccini  
Email Marketer - Katarina Brajkovic  
Videos and 3D - XO3D
Project Manager - Tijana Djurdjevic