La Boboá

The project aimed to elevate La Boboá, a small French business specializing in semi-jewelry made from Brazilian natural stones. I developed engaging content for social media, redesigned the e-commerce site on Shopify, and created email marketing campaigns. #SeniorProductDesigner #SeniorBrandDesigner

Client

Agency

Role

Year

La Boboá

Freelancer

Senior Brand and Product Designer

2023

About the brand

La Boboá is a charming French business that specializes in semi-jewelry crafted from Brazilian natural stones. In addition to its stunning accessories, the brand also offers a selection of precious stones, celebrating the unique beauty and diversity of Brazilian gemstones. The project aimed to elevate La Boboá's visual identity and online presence, reflecting its commitment to quality and craftsmanship.

My role

In this project, I worked as a brand designer, responsible for expanding La Boboá's brand identity. My role included enhancing the color palette and illustrative elements to create a more vibrant and cohesive visual language. I also developed engaging content for social media, redesigned the Shopify e-commerce site for a more user-friendly experience, and crafted email marketing campaigns that effectively communicated the brand's values and offerings.