Grendha

The Grendha Summer campaign, titled "Celebrate Yourself," invites women to honor their achievements and embrace their unique journeys. Through vibrant visuals and a unified design, the campaign highlights the joy of self-celebration, encouraging women to step into the season with confidence and style. #SeniorBrandDesigner

Client

Agency

Role

Year

Grendha

Nirin

Senior Brand Designer

2023

About the brand

Grendha is a prominent Brazilian footwear brand under the Grendene group, founded in 1994. Known for its stylish and comfortable women's shoes, Grendha combines vibrant designs with practicality, making its products ideal for various casual occasions. The brand emphasizes quality and sustainability, focusing on responsible manufacturing practices. With a strong presence in both domestic and international markets, Grendha continues to grow while upholding its commitment to comfort, style, and environmental responsibility.

Campaign Concept: "Grendha Summer: Celebrate Yourself!"

This year, Grendha has stood alongside women in their daily lives, addressing their concerns and inspiring their achievements. As we approach the end of a challenging year, it's time to take a moment to recognize and celebrate everything you’ve accomplished.

With summer upon us, we invite you to embrace this vibrant season as an opportunity to honor the incredible woman you are. Slip into a light, stylish outfit and step out in Grendha shoes, ready to celebrate yourself!

Join us in this journey of self-appreciation and joy, because you deserve to shine.

My role

As a brand designer, I crafted the key visuals for the campaign centered on the slogan “Celebrate Yourself.” My contributions included designing unique custom lettering and developing engaging social media templates, all focused on amplifying the campaign's impact and deepening its connection with the audience. I also created a moodboard featuring visual references for photography, look and feel, lighting, and styling, ensuring a cohesive aesthetic throughout the campaign.