LP Elbo

About Elbo

Elbo, a brand under the ADCOS Group, embodies the harmony between nature, science, and beauty, prioritizing naturalness and high dermatological performance. With a focus on research and innovation, ELBO offers ethically sourced and sustainably produced products developed by dermatologists and pharmacists. Understanding that skin needs evolve, the brand emphasizes ethical and efficient care, using biocompatible ingredients that promote healthy, balanced skin. ELBO transforms beauty routines into conscious and powerful experiences, combining carefully selected botanical ingredients with scientifically proven formulations, ensuring that all products are vegan and cruelty-free.

My role

For the Black Friday campaign, I served as a Senior Product Designer, creating a dedicated landing page for the Elbo brand. My responsibilities included developing the visual concepts, curating content, and ensuring the page aligned with the brand's aesthetics to engage our target audience effectively.

I collaborated closely with cross-functional teams to align design strategies with marketing goals, utilizing my expertise in user experience to guide users toward conversion. By implementing data-driven conversion optimization strategies, I enhanced user engagement and ensured a seamless experience. My attention to detail and commitment to quality were essential in delivering a cohesive online presence for Elbo during the competitive Black Friday period.

Team project:

Marketing Manager - Heloisa Coltro
Marketing Designer - Mariana Silveira
Digital Coordinator - Nathalia Pedroso
E-commerce Coordinator - Gabriella Corsini
Product Owner - Rebecca Salles
Senior Product Designer - Camila Puccini
Art Director - Mariana Silveira
Development - Corebiz Agency