B.O.B. - bars over bottles

About the brand

B.O.B., which stands for Bars Over Bottles, is a company dedicated to providing eco-friendly solid shampoos and hair care products. By offering innovative alternatives to traditional liquid shampoos, B.O.B. aims to reduce plastic waste while delivering high-quality, effective hair care solutions. The brand emphasizes natural ingredients and sustainable practices, appealing to environmentally conscious consumers who prioritize both hair health and sustainability. With a focus on promoting a greener lifestyle, B.O.B. inspires individuals to choose bars over bottles for their hair care needs.

My role

In my role as a content strategist, I helped plan the social media content for the campaign, ensuring that each post resonated with the brand's messaging and engaged the audience effectively. Additionally, I worked as a graphic designer, creating visually appealing posts for Instagram during the Conscious Consumption Week campaign. I also redesigned the Conscious Consumption Guide to reflect the new branding materials, enhancing its appeal and usability for consumers seeking sustainable hair care solutions.

Content Strategy

For the brand's Instagram, the content strategy included the development of eleven posts, featuring a mix of static art, carousels, reels, and videos. The Conscious Consumption Week campaign kicked off with a partnership announcement between B.O.B. and WFF Brazil, followed by a post detailing the brand's rationale for participating in Black Friday. To reinforce the brand's pillars, this content was also integrated into the newsletter.

Throughout the week, we addressed a variety of important topics, including Black Awareness Day, a conscious consumption checklist, programmed obsolescence, greenwashing, the ABC of beauty, the 7 R's of conscious consumption, and a packaging dossier, all aimed at educating and engaging the audience on sustainable practices.

Results:

In addition I developed a redesigned version of the Conscious Consumption Guide. This guide serves as a valuable resource for consumers, offering insights and practical tips on making sustainable choices in their everyday lives. It is available for free on the company's website, reinforcing B.O.B.'s commitment to educating its audience about conscious consumption and eco-friendly practices.

Team project:

Senior Creative Manager - Thayse Hoffmann
Content Strategist - Camila Puccini


Senior Brand Designer - Camila Puccini


Marketing - Juliana Pastori


Copywriter - Ágatha Pedotte